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How Meta is helping businesses find and take down impersonators

On Behalf of | Nov 22, 2022 | Intellectual Property |

Advertising on social media can be a crucial part of a new company’s marketing strategy. It can target those who are most likely to be potential customers. Unfortunately, it can often be a haven for knock-off and look-alike products that can easily fool people into buying something that’s not what they intended and tarnish a reputable company or brand in the process.

Now Meta, which is the parent company for Facebook and Instagram, has announced the implementation of new and improved tools to help businesses identify and deal with those who violate their intellectual property (IP) rights.

Improvements and additions to its existing tools

The company announced last month that it is making improvements to its Brand Rights Protection Manager tool, which is part of its Business Manager app. The tool has been upgraded to “improve our ability to proactively detect and remove impersonating content.” Businesses can also search and report pages and accounts “just for impersonation, or for counterfeit, trademark or copyright infringement….” It also lets businesses upload images of its licensed products so that the system can find potential violations across its pages.

The company is also adding an Intellectual Property Reporting API (application programming interface) so that “rights holders can automate the reporting of content they believe infringes on their intellectual property rights.”

Increased scrutiny is intended to attract more advertisers

This added scrutiny is beneficial for Meta as well. The company is striving to get more commercial advertising on its platforms. By identifying and getting rid of impersonators, they can attract more and bigger brands.

Whether your business is dealing with a violation of your IP rights or you’ve been accused of violating someone else’s, it’s wise to seek experienced legal guidance as soon as possible.